Chocolate Bar of the Future

Roznama 3 comes to an end, yet not before we celebrate the winners of last year’s edition. Medrar for Contemporary Art is delighted to present Chocolate Bar of the Future, the first solo exhibition by artist Hend Samir.

Hend’s artwork takes a critical view of modern consumerism, individuals’ shopping habits and the role of advertising in manipulating consumer behavior.

Chocolate Bar of the Future emulates the visual and sentimental experiences of shopping, with a collection of paintings based on manipulation of photos and magazine advertisements. The vivid colours of her artwork establish a dream-like surreal quality, suggest excitement, self actualization, and quite often solace. 

Born in 1986, Hend Samir graduated from the Faculty of Fine Arts in 2008, from the department of printed designs of Helwan University, Cairo, Egypt. In her artwork, Samir experiments with numerous techniques, including painting, printmaking, mixed media and installation. Her work has been exhibited in several collective exhibitions in Alexandria and in Cairo, at Darb 1718, Medrar for Contemporary Art, Tache Art and Cairo Opera House Galleries. 

Her works have also been exhibited at the Mattress Factory Museum in USA and at Supermarket art Fair in Stockholm, Sweden.

Opening: Sunday 10 May 2015 at 7pm through 24 May 2015.

Daily from 3 pm to 9 pm, except Friday.

Address: 7 Gamal El Din Abou El Mahasen St., 1st floor, apt. 4, Garden City, Cairo

This exhibition is one of Medrar’s award for Roznama 3.

Roznama 4 will kick off soon, so stay tuned